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Catalyst Conversations

Oct 16, 2018

In this episode, I have the honor and the privilege of talking with Ande Lyons, an enthusiastic and experienced entrepreneur with an MBA and four successful businesses to her credit.

Her earlier companies include venture-backed College Broadcast, a broadband media portal with over 50,000 viewers per day; Goddess Granola, a gourmet food product Ande took from recipe to manufacturing, branding and national distribution; and Bring Back Desire, a website devoted to sharing tips, tools and resources with couples seeking more love and intimacy in their relationship.

She now lends her expertise to start ups as the founder and Chief Startup Officer of Startup Life with Ande Lyons. We talk about what it takes to make it as a startup founder – the advice she gives on staying resilient, getting past the grueling “glorification of entrepreneurship” that causes so many of us to lose our balance, and more.

We talk about:

+ why Ande is specifically passionate about start up founders

+ how she knows that they are REALLY ready to start a business

+ “the glorification of entrepreneurship”

+ why she gets very real with her clients; she shares, “If you’re seeking a smooth road, don’t start a business!”

+ managing high levels of uncertainty

+ knowing when to keep slogging and when to strategically quit

+ how she and her husband have weathered personal tragedy and professional loss, but not each other

Ande shares, “I’m looking for determination, tenacity, resilience and persistence, because… go run out in traffic. If you can handle that, start a business. If you’re looking for a smooth road forget it. I’m looking for someone who is in it to win it – they’re willing to hustle, they’re willing to stretch out of their comfort zone. They may be crying the whole way, wringing their hands, I’m ok with that. It’s something about their nature that I see and can filter out in a conversation with them that they are passionate about their idea in the way that I know they will get through the days that they’ve lost hope. “

Resources from this episode:

Brandy Lawson

Eleanor Beaton

Ande’s Pitch Deck Template (use code StartupLife for 20% off)

Million Dollar Woman: The Essential Guide for Female Entrepreneurs Who Want to Go Big


Ande’s Links: