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Catalyst Conversations


Oct 30, 2018

Allison Hardy is a Business Strategist for Mompreneurs and helps women grow their businesses while they are raising their families, so that they can live life by design.  She specializes in monetizing with Facebook Groups, building communities around her clients' brands, automation and email marketing.

Allison is the creator of the Life by Design Podcast, is a Huffington Post Contributor, has been featured in YFS Magazine, and was named one of Washington, D.C.'s most influential professionals under 40 by Washington Life Magazine.

In this episode we discuss:

+ how she uses Facebook Groups to activate her audience and grow her roster of clients
+ the #1 thing you need to know about leveraging Facebook Groups to grow your business
+ how she has monetizes with Facebook Groups
+ the challenges she overcame to grow a successful business, including overcoming self-doubt with staying true to her purpose

Allison shares, “I view Facebook Groups as important as your email list. Right now, and for the past 2-3 years, my Facebook Group has been the single best thing I’ve spent time on in addition to my email list. Both of them are my jam. Your Facebook group should build your email list and if someone is on your email list they should be in your Facebook Group. The reason I say that is bc the more touch points you have with someone, the more likely they are to know, like and trust you, the more likely they are to buy from you and the more likely they are to be your biggest fan."

Links:

http://www.allisonhardy.com/

Podcast: http://www.allisonhardy.com/blog/